OUR SERVICES

Marketing and growth strategy that finally moves the needle.

From first diagnosis to a cohesive system your team can run with. Built for funded B2B startups ready to fix what isn't working.
SERVICE 01

7-day diagnostic sprint

Get total clarity on why your marketing isn’t converting plus one fast win – in just 7 business days.

How we get there

  • Live stakeholder workshop: Founder, sales, and product in one room, run by a neutral outside facilitator.
  • Surveys and questionnaires: Extends the evidence beyond the workshop room, with voice-of-customer input where possible.
  • AI-assisted scan: Website, social, and martech stack, benchmarked against funded B2B tech peers.

What you can expect

  • Current-state map
  • Cross-functional alignment findings
  • Ranked gap & opportunity report
  • Quick-win roadmap
SERVICE 02

Growth strategy roadmap

Diagnostics-led, ROI-focused strategy that brings your marketing function back on track.

An execution-ready roadmap for cohesive, conversion-focused marketing.

Delivered in less than 2 months.

How we get there

  • Diagnosis: Validates and deepens the evidence on what’s broken.
  • Strategy build: ICP, positioning, messaging, and competitive differentiation.
  • Asset build-out: Strategy turned into a named, counted stack of usable deliverables.

What you can expect

  • Current-state map and alignment findings
  • Ranked gap & opportunity report
  • ICP and positioning
  • Messaging framework
  • Sales enablement assets
  • Channel and content plan
  • KPI framework and analytics dashboard
  • 3-month execution roadmap
SERVICE 03

Growth Strategy + AI Workflows

Diagnostics-led marketing and growth strategy elevated with AI-automation workflows.

An execution-ready roadmap for conversion-focused marketing, plus one build-ready AI-automation workflow for your highest-impact business use case.

How we get there

  • Workflow specifications precise enough to hand to an AI engineer
  • A named owner to build it or manage who does
  • A pre-build success baseline, so results are measurable
  • A runbook your team can operate from

What you can expect

Everything in the Growth Strategy Roadmap, plus:

  • AI-automation workflows (your highest-impact use cases)
  • Ongoing alignment with your tech team
0
+
Years of combined experience
0
+
Industries served
0
+
Engagements delivered
<
0
days
Avg. time to first impact
TechPay.aiTechServ.aiComply2RegVoya IndiaModerNational Maritime FoundationWizard AnalyticsThe Star in MeHandmade in BritainBasta GoatmilkManipaluNextSAMA Sound and Meditation AcademyFlowsophyWomen Inclusive in TechnologyHR MargaiPaniAmura Coffee
CLIENT TESTIMONIALS

Success stories and words of praise

“

We were going through an intense transformation during our brand change and our head of brand and comms had just exited. We got Shubhi on and she was at the job from day one. She managed our website along with the brand launch flawlessly. She also ran our internal and external brand comms during the project. Our team was highly appreciative of Shubhi’s deep functional knowledge and ability to take charge.

Roli Singh, Head HR, Voya India.

Roli Singh
Head HR, Voya India
“

Having partnered with Garima and Shubhi on conducting a few branding and marketing projects for clients in India, Singapore and the UK, I can confidently say that they both bring the expertise and professionalism of the level of big consulting firms, without the rigidity and contained approach. I would highly recommend their consulting services to anyone, especially startups and small businesses looking for a collaborative marketing consulting partnership.

Vinod Gowda, Experience Design Consultant, Indegene.

Vinod Gowda
Experience Design Consultant, Indegene
“

The employer branding workshop conducted by Shubhi and Garima for the leadership team of one of our clients was really impactful. It helped extract useful insights and align all the key decision-makers which led to quick and tangible results. We’d love to collaborate with them again and definitely recommend their strategy and impact workshops.

Surdeep Bangaru, Co-Founder, HR Marga.

Surdeep Bangaru
Co-Founder, HR Marga
FREQUENTLY ASKED

Questions, answered

We’re not a channel vendor or a marketing agency. We are your partners, advisors, and consultants who diagnose the existing gaps in your marketing and provide strategic guidance on how to fix them in the most effective way possible.

Most clients do. We’re not a replacement for your team; we work alongside them as an outside, evidence-based experts on strategy and the big picture, which is hard for any internal team to see clearly on its own.

Pricing depends on scope and is discussed on your Free Strategy Call, once we understand what you actually need — we don’t believe in offering one-size-fits-all pricing.

Our advice comes with a detailed execution plan with a named owner on your team and a built-in checkpoint, not just a recommendation. We work closely with your team till the issue is resolved.

We design the strategy and the system — execution sits with your team or a partner we introduce you to. That keeps us focused on what we’re actually best at: diagnosis and strategy, not managed delivery.

A senior consultant leads every engagement, supported by a junior consultant where required.

We design them to be build-ready enough for your own engineers, or a partner we introduce you to, to build without further translation. We stay engaged through an alignment retainer to keep the build on-strategy.

That’s what the named-owner guarantee is for — every deliverable is assigned an owner on your team during the engagement, and we run a working session if they get stuck within the first 30 days.

Every engagement comes with an optional monthly Alignment Retainer that helps ensure that the execution runs seamlessly at your end, for as long as you need.

KNOWLEDGE BASE

Expert insights and useful
resources

Case Study

A brand and automation overhaul that cut admin time by 60%.

How a sound meditation studio refreshed its brand, rebuilt its customer and corporate journeys, automated booking and billing, and signed its first corporate wellness partnerships.

Article

5 B2B marketing metrics that actually tell you if it’s working

CAC, LTV:CAC, payback period, ROI, and churn, explained in plain terms with the commonly cited healthy ranges for funded B2B startups.

Resource

B2B Marketing Health Check

A free 15-question self-assessment that shows where your brand, marketing, sales and spend fall out of sync.