A brand and automation overhaul that cut admin time by 60%.

At a glance

• Refreshed brand identity credible to both individual and corporate buyers
• Parallel B2C and B2B journeys, from first touch to signed contract or repeat booking
• Rebuilt website with a distinct evaluation path for corporate buyers
• Automated booking and billing processes, cutting manual admin time by an estimated 60%
• First 2 corporate wellness partnerships signed following the process and brand overhaul

The challenge

Our client runs a sound meditation studio offering guided sessions and courses for urban professionals. As the business grew, it also began fielding a steady stream of interest from companies wanting to bring mindfulness programs to their own employees, a corporate wellness opportunity worth pursuing in its own right.

The brand hadn’t kept pace with that growth. It still looked and felt like an early-stage passion project, not the established studio it had become, and not something that would hold up in front of corporate buyers evaluating it as a vendor.

The bigger issue sat underneath the visual refresh. The customer journey, from a first booking through to renewal, and separately, from a corporate contact’s first inquiry to a signed partnership, ran on fragmented, manual processes that ate into the founder’s time.

What we did

1. Brand Workshop

We ran a structured brand workshop with the founder to define what the studio actually stood for, beyond the sessions themselves. That translated into a refreshed visual identity, a new logo and a full set of brand assets built to feel credible to individual clients and corporate buyers alike.

2. Process Redesign for Both Audiences

We mapped and rebuilt two parallel journeys. One covered the individual customer path from first booking to renewal, the other a dedicated sales process for corporate wellness partnerships, from first outreach to a signed contract.

3. Website Rebuild

The website was rebuilt around those two journeys instead of a generic services list. Corporate buyers now had a distinct path to evaluate the studio as a vendor, alongside the regular consumer booking flow.

4. Automated Booking and Billing

We designed and implemented automated processes for booking and billing across the business, and stayed engaged in the weeks after launch to refine them until they ran reliably. Our best estimate is that this cut manual admin time by roughly 60%.

The results

The rebuilt journey gave the business a brand that finally looked and felt as considered as the sessions it was selling. It also became something corporate buyers could evaluate seriously, not just individual customers booking a session.

The automated booking and billing processes freed up a significant chunk of founder time that had gone into manual coordination. That, combined with a more credible brand and a dedicated B2B process, helped the studio sign its first 2 corporate wellness partnerships.