CAC, LTV:CAC, payback period, ROI, and churn, explained in plain terms with the commonly cited healthy ranges for funded B2B startups.

Marketing says the leads were good. Sales says they were junk. Here’s the real, fixable reason B2B teams keep having this fight.

Most “marketing isn’t working” conclusions are guesses. Here’s how funded B2B startups actually diagnose what’s broken.