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B2B Marketing Health Check

November 5, 2026

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Resources

B2B Marketing Health Check

A free 15-question self-assessment that shows where your brand, marketing, sales and spend fall out of sync.

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Positioning Statement Template

November 5, 2026

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Resources

Positioning Statement Template

A free 5-question worksheet with worked examples, so you’re never staring at a blank page.

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Turning Events Into Pipeline: A founder’s playbook

November 5, 2026

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Guides

Turning Events Into Pipeline: A founder’s playbook

A free 12-page founder’s playbook on what to do before, during and after your next event, with a one-page scorecard and ready-to-send follow-ups.

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A brand and automation overhaul that cut admin time by 60%.

October 28, 2026

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Case studies

A brand and automation overhaul that cut admin time by 60%.

How a sound meditation studio refreshed its brand, rebuilt its customer and corporate journeys, automated booking and billing, and signed its first corporate wellness partnerships.

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A content strategy that grew booked demos by 30%.

October 28, 2026

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Case studies

A content strategy that grew booked demos by 30%.

How a B2B proptech platform replaced lost field sales with an online, content-led strategy and grew booked demos by roughly 30%.

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5 B2B marketing metrics that actually tell you if it’s working

October 18, 2026

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Articles

5 B2B marketing metrics that actually tell you if it’s working

CAC, LTV:CAC, payback period, ROI, and churn, explained in plain terms with the commonly cited healthy ranges for funded B2B startups.

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The marketing-sales blame game (and how to end it)

October 18, 2026

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Articles

The marketing-sales blame game (and how to end it)

Marketing says the leads were good. Sales says they were junk. Here’s the real, fixable reason B2B teams keep having this fight.

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Why your B2B marketing spend isn’t converting, and how to fix it

October 18, 2026

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Articles

Why your B2B marketing spend isn’t converting, and how to fix it

Most “marketing isn’t working” conclusions are guesses. Here’s how funded B2B startups actually diagnose what’s broken.

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A new employer brand that lifted hiring and retention by 40%.

October 18, 2026

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Case studies

A new employer brand that lifted hiring and retention by 40%.

How the India GCC of a US-based B2B financial services company aligned its leadership, built an EVP and lifted hiring and retention by almost 40% within a quarter.

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Recent Posts

  • B2B Marketing Health Check
  • Positioning Statement Template
  • Turning Events Into Pipeline: A founder’s playbook
  • A brand and automation overhaul that cut admin time by 60%.
  • A content strategy that grew booked demos by 30%.

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